Progressive Grocer
April 2007

International snacking

With the introduction of Baji's Indian-style papa-dums, Sudbury, Mass.-based Passion Foods invites American consumers to enjoy another culture's healthy snack. "Baji," an endearment meaning "mother" in Hindi, is what Passion Foods founder Paul Jaggi called his own mother, whose love of laughter and cooking inspired her son to create a line of convenient foods with a global twist. The all-natural, vegetarian papadums, which resemble potato chips, are made from fava bean flour and contain no trans fat or cholesterol. Additionally, they boast twice the protein of other salty snacks and 50 percent less fat than traditional potato chips. Varieties are Tangy Cilantro, Traditional Tandoori, Mango Chutney, and Creamy Yogurt & Dill, and the suggested retail price per four-ounce bag is $2.99. Visit www.bajispassion.com or call (978) 443-6225 to find out more.

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